Things like this are what happens when you hand over nearly fifty percent of your company to a growing, irresponsible government headed by an irresponsible and manipulative leader.
Chrysler wanted to spend $134 million in advertising over the nine weeks it's expected to be in bankruptcy -- the U.S. Treasury's auto-industry task force gave it half that.
So if GM, which is wrestling with the possibility of a Chapter 11 filing itself, is wondering how much influence the task force will have over marketing, the answer is: plenty. However, transcripts from the U.S. Bankruptcy Court for Southern District of New York, where the Chrysler case is being heard, proved for the first time that the task force at least understands that advertising is a necessary expense -- even if it doesn't think Chrysler needs $134 million for nine weeks of car ads.
I had no idea that Barack Obama knew so much about marketing! Hm. Must have learned it while community organizing.
Source: Adage
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