Showing posts with label Chrysler. Show all posts
Showing posts with label Chrysler. Show all posts

Tuesday, May 12, 2009

-Now let me tell YOU a thing or two about marketing...

Marketer-in-Chief Barack Obama and his auto-industry task for has deemed Chrysler unworthy of advertising dollars. The executives at Chrysler who admitted have done an awful job in bankrupting the company, are being superseded by an executive who has essentially bankrupted the country. Things are looking up in Chryslerland. Good luck to GM when they want to try to make decisions about their company.

Things like this are what happens when you hand over nearly fifty percent of your company to a growing, irresponsible government headed by an irresponsible and manipulative leader.

Chrysler wanted to spend $134 million in advertising over the nine weeks it's expected to be in bankruptcy -- the U.S. Treasury's auto-industry task force gave it half that.

So if GM, which is wrestling with the possibility of a Chapter 11 filing itself, is wondering how much influence the task force will have over marketing, the answer is: plenty. However, transcripts from the U.S. Bankruptcy Court for Southern District of New York, where the Chrysler case is being heard, proved for the first time that the task force at least understands that advertising is a necessary expense -- even if it doesn't think Chrysler needs $134 million for nine weeks of car ads.

I had no idea that Barack Obama knew so much about marketing! Hm. Must have learned it while community organizing.



obama chrysler gm bailout taking over

Source: Adage

Thursday, April 30, 2009

-Chrysler Filing Chapter 11 Bankruptcy anyway

Chrysler, who has already been given 17.4 billion of your taxpayer dollars ($17,400,000,000), has decided to file chapter 11 anyway. It seems that the government cannot save everyone after all. Maybe if they had just filed bankruptcy in the beginning, cut the fat, and restructured like any other business would have to do, then we would not have had to basically waste all that money on them.

Obama could not save them. Even after "requesting" Chrysler's CEO Rick Wagoner to resign, apparently the government couldn't do quite enough. Maybe the new administration and we the American people should keep this in mind when saying that the government is the only thing that can save the banks, housing market, other car companies, health care, etc. etc.

UPDATE: President Obama said that this would give Chrysler a "new lease on life." Take that as you will.

Sources: CNNmoney, FOXnews